1. 
Web CEO – While this program is the free version of a larger suite, it offers more than enough power for smaller websites to gather the information they need to move to the top. WebCEO includes tools to help with analysis of what competitors are doing online and provides a very powerful search ranking and website visibility engine. It also allows companies to track their site’s backlinks, and gives a To Do list for improving a business’ web presence.
Web CEO – While this program is the free version of a larger suite, it offers more than enough power for smaller websites to gather the information they need to move to the top. WebCEO includes tools to help with analysis of what competitors are doing online and provides a very powerful search ranking and website visibility engine. It also allows companies to track their site’s backlinks, and gives a To Do list for improving a business’ web presence.
2. 
SEOToolset – Offers a number of programs to help with optimizing web pages and tracking the SEO activities of competitors. It has a toolbar that teaches marketers how to understand web statistics, a search engine optimization tool, a server response checker (to check a site’s availability and host reliability), a page analyzer that provides the ability to find the search terms and keywords used on competitors’ websites, and other competitor ranking tools.
SEOToolset – Offers a number of programs to help with optimizing web pages and tracking the SEO activities of competitors. It has a toolbar that teaches marketers how to understand web statistics, a search engine optimization tool, a server response checker (to check a site’s availability and host reliability), a page analyzer that provides the ability to find the search terms and keywords used on competitors’ websites, and other competitor ranking tools.
3. 
iWebTool.com – Gives business owners several easy and helpful free services to analyze their and their competitors search engine statistics, backlinks, page ranks, html optimization, and more.
iWebTool.com – Gives business owners several easy and helpful free services to analyze their and their competitors search engine statistics, backlinks, page ranks, html optimization, and more.
4. 
Wildfire Social – Provides simple social media monitoring tool that allows a company to compare their performance on Facebook and Twitter with their competitors.
Wildfire Social – Provides simple social media monitoring tool that allows a company to compare their performance on Facebook and Twitter with their competitors.
5. 
Socialmention.com is a social media monitoring search engine that looks for brands on blogs, blog and website comments, in online media, and other Internet spaces to find not only how many times the company name has been mentioned, but a general sense of where that brand fits into overall trends and how the online public is reacting to the brand, be it positive, neutral or negative. SocialMention allows for a number of levels of social monitoring.
Socialmention.com is a social media monitoring search engine that looks for brands on blogs, blog and website comments, in online media, and other Internet spaces to find not only how many times the company name has been mentioned, but a general sense of where that brand fits into overall trends and how the online public is reacting to the brand, be it positive, neutral or negative. SocialMention allows for a number of levels of social monitoring.
While these free competitor ranking and social listening tools can be enough for Search Engine Optimizers and Marketing Managers to get quite a bit of productive and competitive analysis and social monitoring information to work with, a professional online marketing firm can give a great deal more. Free social monitoring tools offer only so much power and detail, while a company like Omnific goes much farther.
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